Have you ever thought your business card could be doing more? As someone navigating professional networking events in a modern age hinged on digital access, it can be hard to break free from the limitations of traditional networking methods. Let's explore how the following six innovative techniques go beyond the conventional, especially within the
MAGNET Global Marketing Network, making your connections more dynamic and impactful than ever.
1. Ditch the Card Tricks: Digital Business Cards and QR Codes
Digital business cards are the modern, environmentally sustainable, electronic alternative to traditional printed cards. Offering interactive elements, cross-platform sharing, social media links and file sharing, instant updates for timely communication, and analytics for engagement tracking, they are the easy choice for the modern professional on the go.
Digital business card resources and personal QR codes are the most convenient option for electronic communication and contact retention at networking events or within global marketing networks.
Not to mention, no need to worry about whether or not you have updated business cards on hand or have to worry about organizing the pile of cards you receive. Plus, this new method is still relatively new technology, showcasing your ability to be ahead of the curve and adopt new methods.
2. The New Social Network: Interactive Networking Apps
Professional networking apps are an easy and convenient way for professionals in specific industries to connect with individuals who align with their professional goals, right from the palm of your hand.
These apps empower marketing professionals to connect within their own global marketing network, share expertise, and stay updated on the latest trends and innovations in marketing.
Apps specifically tailored to marketing professionals include:
MarketerHire - A digital portfolio and social platform that facilitates networking among freelancers with potential clients.
Shapr - With this free networking app, “you can quickly network with like-minded people nearby while avoiding the initial awkwardness of sending or rejecting requests to connect.”
Workamajig - Workamajig, with its complete software suite for agencies, including project management, resource management, proofing, finance, and more, is creating a revolution in the creative agency landscape.
3. Captivate Your Contacts Through Storytelling at Events
Through storytelling, marketing professionals can craft powerful narratives that naturally resonate with their audience, showcase their expertise, broaden their global network, strengthen brand engagement, and make a lasting impression within their niche.
Our tip: structure your stories for maximum impact during professional networking events. A structured story begins with an engaging introduction or conversational segue, followed by a key message or experience, and concluded with a memorable lesson or takeaway. This approach will make your story more relatable and engaging within a summit or networking setting.
4. Tune Into the World of Podcasting and Video Networking
If you are already an active storyteller, consider utilizing podcasts or video content for networking. Audio or visual mediums allow you to reach and captivate your global network by hosting or joining platforms like Spotify, YouTube, Earwolf, Wondery, and more. Showcase your expertise, connect with peers and interview specialists or mentors within your professional network, and engage with an audience with a tool that creates brand loyalty and content longevity.
Hint: Be sure to include a link to support people contacting you, whether it's your website with a simple contact form, a link to your LinkedIn profile, or sharing your digital business card.
5. Like, Follow, and Rise Above with Social Media Platforms
Though you may already be familiar with professional networking on platforms like LinkedIn, X, and Instagram, remember to keep things casual. Share your thoughts and experiences, while sprinkling in your personality through a compelling narrative and personal brand. Engage in discussions, comment on posts that are relevant to your niche or expertise, and let your authentic self shine for a stronger connection to those in your growing network.
6. Education + Collaboration: Join Interactive Workshops and Webinars
Interactive marketing networking events, such as workshops, trainings and webinars (such as those within the MAGNET community) provide continuous learning opportunities.
As a worldwide community of independent agency CEOs and Principals from independent advertising and marketing firms, MAGNET offers high-value in-person networking events. At these events, we share ideas, opportunities, client stories and even a few business secrets to driveyour success. Our face-to-face approach and transparent culture build strong bonds and relationships within an independent marketing agency group network.
Join us at the next bi-annual MAGNET Summit, where networking transcends boundaries and ideas flourish among industry leaders.
MAGNET is so much more than just a global marketing network of partnered agencies; we are your gateway to unparalleled marketing support and collaboration.
Learn more about our services and how you can join MAGNET
here.