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Plot Twist Creativity

About

Agency Overview

Plot Twist Creativity is a full-service advertising agency based in Dallas, Texas, founded in 2021. Built on a philosophy of being simplifiers, not complicators, the agency blends strategy, concepting, and media planning into an integrated, low-overhead, high-talent model designed to find the differences that make a difference for our clients. In just a few years, Plot Twist has grown to a team of twenty-one, expanded our client roster from two to more than two dozen, and delivered award-winning campaigns recognized nationally and regionally.

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Headquarters

  • Dallas, Texas
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Meet

Agency Leaders

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Chris Smith

Principal and Chief Creative Officer
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Dave Kroencke

Principal and Chief Operating Officer

Built on a philosophy of being simplifiers, not complicators, the Plot Twist Creativity blends strategy, concepting, and media planning into an integrated, low-overhead, high-talent model designed to find the differences that make a difference for our clients.

Arca Continental and Coca-Cola Southwest Beverages logos with interlocking shapes above the text.
Central Market H-E-B logo in green cursive text on a white background.
Children’s Health Children’s Medical Center Foundation logo with a red balloon graphic.
Childrens Health logo with a red balloon replacing the dot over the letter i in health.
Red H-E-B logo with white letters inside a red oval on a white background.

Awards & Recognition

  • 2025 Ad Age Best Place to Work
  • 9 Regional Super Bowl Spots in past 5 years with 3 in one game
  • Dave Kroencke - 2025 Southwest Advertising Hall of Fame Inductee

Capabilities

  • Branding
  • Media
  • Production
  • Research & Planning

Industries

  • Food
  • Healthcare
  • Non-Profit
  • Restaurant & CPG
  • Retail
  • Travel and Tourism