FAQs
The questions we hear most,
answered straight.
Who can join MAGNET?
We welcome independently owned marketing, media, advertising, and communications agencies who have been in business for more than three years with a minimum of $3,000,000 USD in annual gross income.
How many members do you have and where are your current marketing & advertising agencies located?
We have 35 agency members. While most of our members are in the United States, we do have agencies in EMEA, APAC and South America.
How long do people stay in MAGNET?
While this runs the gamut, we rarely have attrition. Many of our member agencies have been in our network for 10 to 40 years.
Is this just for principals?
Absolutely not! MAGNET is built for your whole agency. Principals have their peer group. Department heads have theirs. Your team also gets access to salons and workshops designed for their discipline and level throughout the year.
What makes your network different?
We’re the most honest room in the industry. You get transparent advice from agency leaders so you can better run your agency, be a better leader, and better serve your clients more effectively.
What if we’re a smaller agency?
If your annual gross income is under $3,000,000, our accelerator program selects one agency each year to help break through that revenue ceiling.
What programming do you offer throughout the year?
We host two in-person summits every year in various cities around the world (one meeting is in the USA and one is outside of the USA). Principals have an open monthly forum call to discuss what’s keeping them up at night during that given month. Our COO, HR, Finance, Media and AI forums meet every other month to discuss any issues or navigate any challenges. We also offer 1-2 salons for other agency personnel throughout the year to keep them engaged.
Do we have to attend all marketing and advertising programming?
No, but we do have expectations for our member agencies to meet. You must attend one in-person principal summit each year. We offer virtual programming throughout the year that also has minimum attendance requirements. The more you put into it, the more you get out of it.
How much does it cost?
Our CEO will walk through financial commitments during an introductory call. Many member agencies will tell you this is the one expense during hard times that has never been cut during their tenure in MAGNET.
What is the application process like?
After an initial conversation with our CEO, you’ll meet virtually with two board members. Next steps will be to complete an application, submit a credentials deck for the network, and provide financials to demonstrate strong financial health. If there’s mutual alignment, you’ll be invited to a virtual board meeting to meet the full group. Final membership is determined by a board vote.
