MAGNET Member Blogs

Preparing a Business for Sale? Invest in Your Brand First Sep 18, 2019 Read Post How Content Strategy, Automation Go Hand in Hand Sep 04, 2019 Read Post Save Our Breath Aug 29, 2019 Read Post Is remote testing right for your UX challenge? Aug 27, 2019 Read Post How to Prepare Employees for a Brand Launch: Hear, Believe, Live Aug 26, 2019 Read Post Plastic is Awesome Aug 22, 2019 Read Post Creating Memorable Names in Healthcare: Your Guide to Making the Best Selection Aug 21, 2019 Read Post Customer Acquisition: Turbulent Times Ahead? Aug 06, 2019 Read Post Are You Hanging a CLOSED Sign On Your Door When Customers Are Knocking? Aug 02, 2019 Read Post Will the Boeing Brand Fly High Again? Jul 20, 2019 Read Post Millennial Homeowners + Energy Costs = EE Solutions Jul 19, 2019 Read Post A Cannabis Wellness Brand’s Success: The Financial Power of a Focused Brand Jul 13, 2019 Read Post Let's Not Blame the New York Times for Being Honest About EV Challenges Jul 03, 2019 Read Post Most consumer insights aren’t all that insightful Jul 02, 2019 Read Post Leveraging More Personal Experiences on Facebook Jul 02, 2019 Read Post The Pivotal Differences Between B2B & B2C Branding Jun 28, 2019 Read Post Is Customer Satisfaction Taking a Backseat? Jun 27, 2019 Read Post Writing Taglines: Just Do It? Or Don’t? Jun 24, 2019 Read Post 90% of Mergers Fail to Realize Their Potential – Here’s How to Not Be One of Them Jun 21, 2019 Read Post What the #*&! is a Hybrid Creative? Advertising mumbo jumbo. Jun 18, 2019 Read Post 5 Pivotal Business Events & The Brand Strategies to Navigate Them Successfully Jun 09, 2019 Read Post Does Your Company Have Personality? May 30, 2019 Read Post How to Assess the Value and Cost of a Branding Project May 29, 2019 Read Post Legal Sports Betting: 4 Strategies for Casino Marketing Teams May 27, 2019 Read Post The Unofficial Start of Summer Round Up May 23, 2019 Read Post Measuring Emotion in the New World of CX May 20, 2019 Read Post Writing for Social Media: It’s Not about You May 15, 2019 Read Post Linking In to Our World May 08, 2019 Read Post Why Messaging Matters: Achieve Your Business Goals with Words Apr 29, 2019 Read Post Let’s Talk About Content Marketing Apr 25, 2019 Read Post Brand Awareness and Marketing ROI: The Long-Term Investment Apr 25, 2019 Read Post The trust factor: Good brands convey confidence Apr 24, 2019 Read Post Facebook’s Changing Ad Platform Apr 05, 2019 Read Post Mar 14, 2019 Read Post Brand personality: Brand personality palette Mar 13, 2019 Read Post PR – The Love Affair Between Storytelling and Discretion Mar 12, 2019 Read Post Facing Change? Make Your Brand the North Star of Business Transformation Mar 11, 2019 Read Post Linking In to Our World Mar 08, 2019 Read Post Can Social Accountability Circles Change Our World? Feb 21, 2019 Read Post Digital Metrics: Take Results With Healthy Dose Of Skepticism Feb 20, 2019 Read Post Part Two – How to Be Successful in Social Media: Remember Your Goals Feb 14, 2019 Read Post Brand Value: The New Box of Chocolates Feb 14, 2019 Read Post Recalibrating Entitlement into Something Meaningful Feb 08, 2019 Read Post Our Budget Methodology for Successful Brand Activation Feb 05, 2019 Read Post The Power of a Circle Feb 01, 2019 Read Post Get Ready for the Voice Revolution Jan 31, 2019 Read Post Revisit Your Data Nightmares Jan 24, 2019 Read Post My Personal Quest to Understand How to Really Change Behavior Jan 24, 2019 Read Post Part One – How to Succeed in Social Media Jan 22, 2019 Read Post Marketers Can Learn A Lot From In-House Agency Debate Jan 18, 2019 Read Post Climate Change is Your Fight. Social Media Should Be Your Ally. Jan 10, 2019 Read Post The one thing that should be on every B2B marketer’s holiday list this year Dec 06, 2018 Read Post Tuning Out to Tune In: Reflections for a Happier Holiday Season Dec 06, 2018 Read Post Rihanna Promoting Pickup Trucks, and Two More EV News Stories Everyone Should Know This Week Dec 06, 2018 Read Post Toying with Innovation: Reimagining Retail Nov 29, 2018 Read Post Emotionally Connecting B2B Brands with Your Best Customers Nov 27, 2018 Read Post 3 Ways Social Media Can Save Utilities Nov 15, 2018 Read Post Find the Balance in Marketing to Moms Nov 15, 2018 Read Post Why Storytelling is Imperative, and Why Facebook is “All In” Nov 15, 2018 Read Post The Shift from Advertising to Storytelling Nov 01, 2018 Read Post Policing Your Brand in a Global, Digital World Oct 26, 2018 Read Post Protection Syndrome and the Demise of Sears Oct 25, 2018 Read Post One-third of the Us Economy Is Driven by Middle Market Companies. Here’s What They Need From Their Marketing Partners. Oct 16, 2018 Read Post Don’t Innovate for Innovation’s Sake Oct 16, 2018 Read Post The Personal(Ized) Side of Marketing: 3 Ways Retail Brands Are Using CRM Data to Their Advantage Oct 15, 2018 Read Post MFTV: Geotargeting Oct 15, 2018 Read Post The Financial Value of a Well-Managed Brand Oct 11, 2018 Read Post The AI Customer Service Experience Oct 10, 2018 Read Post Highly Recommended Oct 10, 2018 Read Post The Brand Architecture Conundrum in the World of B2B Oct 09, 2018 Read Post The Art of Color Grading Oct 09, 2018 Read Post The Transforming Power of Purpose - from Humble Beginnings to Monumental Success Oct 04, 2018 Read Post The Biggest Bang for Your B2B Marketing Dollar. Period. Oct 04, 2018 Read Post Brand Vs. Agency: A Tale as Old as Time Oct 03, 2018 Read Post Leveraging Data-Driven Content Sep 27, 2018 Read Post Carlin Dixon on the future of diversity in the advertising industry Sep 21, 2018 Read Post Do You Fear the Rising Walled Garden of the FAANG Companies? Sep 12, 2018 Read Post Optimizing for Voice Search: Part 2 Aug 20, 2018 Read Post Engaging Talent in an Era of Innovation Aug 16, 2018 Read Post 7 Signs You Need A New Website Aug 16, 2018 Read Post 10 Ways to Take Your B2B Brand From Relevance to Revenue Aug 15, 2018 Read Post Finding relevance for a B2B brand Aug 15, 2018 Read Post Optimizing for Voice Search: Part 1 Aug 14, 2018 Read Post Infographic: Consumer Perceptions of Corporate Charitable Giving Aug 13, 2018 Read Post The One Tourism Insight That Created One Thousand Great Ideas Aug 10, 2018 Read Post Marketing Is Food, Not Medicine Aug 08, 2018 Read Post How can you best use a brand building plan? Jul 19, 2018 Read Post Marketing for More than Profits Jul 10, 2018 Read Post The Big Picture on Nanotechnology Jul 09, 2018 Read Post An Open Letter to Grey and to Putting 100% into the Creative Process Jul 05, 2018 Read Post Boosting online conversion by 400% Jul 03, 2018 Read Post Instagram Made Their Move. What’s Yours? Jun 26, 2018 Read Post The Best Advertising Ideas in the World, Recapping the 2018 Cannes Winners Jun 26, 2018 Read Post 10 Things Brands Should Know about Marketing to Millennial Dads Jun 18, 2018 Read Post How Marketing to Buyer Types Addresses Customer Concerns Better Than Mere Personas Jun 14, 2018 Read Post Odd Couples Make for Successful Teams Jun 13, 2018 Read Post “Reclaim the Screen” – 5 Ways to Make Your Workplace More Active Jun 12, 2018 Read Post Brands Leading the Way Through the Retail Firestorm Jun 10, 2018 Read Post 10 Questions to Your Data Scientist to Pass the Sniff Test Jun 01, 2018 Read Post “Alexa, How is Voice Search Affecting my Business?” May 08, 2018 Read Post Reaching the Hard to Reach: 5 Ways to Talk to Income Eligible Customers Apr 27, 2018 Read Post The Economy of Brands Apr 26, 2018 Read Post Sustainable Website Design for a Greener World Apr 24, 2018 Read Post The Value of PR Cannot Be Measured in a Vacuum Apr 24, 2018 Read Post What Level is your Google Analytics? Apr 19, 2018 Read Post Is Social Media Poised for Disruption? Apr 17, 2018 Read Post Matching Video Duration with Video Goals Apr 16, 2018 Read Post Category Essence: The Iceberg Strategy Apr 12, 2018 Read Post The Great Innovation Hi-Jack: Part 2 Apr 12, 2018 Read Post Building a Better Web Where People and Brands Understand Each Other Better Apr 05, 2018 Read Post Insights: How to Convert Data into Strategy Apr 05, 2018 Read Post The Great Innovation Hi-Jack: Part 1 Apr 04, 2018 Read Post Lessons for the Energy Sector from Big Brands: Facebook and Tesla Mar 30, 2018 Read Post Brand Identity Management: Corporate Brand Identity March 22, 2018 Mar 22, 2018 Read Post It’s Time for Web 3.0 Mar 06, 2018 Read Post Corporate Innovation Through Working With Startups Mar 02, 2018 Read Post Getting Started with Consumer Analytics Feb 15, 2018 Read Post Five Simple Steps To Start Your Innovation Effort Feb 15, 2018 Read Post Facing the Challenge of Change Feb 13, 2018 Read Post Facing the Challenge of Change Feb 13, 2018 Read Post How We Used AI to Discover What Consumers Thought About Super Bowl Ads Feb 07, 2018 Read Post Data Science and the Customer Experience Revolution Hits Home Jan 30, 2018 Read Post Fake Reviews Are Better Than Ever Jan 16, 2018 Read Post 2018 Marketing Trends: Invest Your Dollars in Content Marketing, Big Data, and Artificial Intelligence Jan 15, 2018 Read Post How To How To Create An Empathy Map (And Why You Should) Jan 09, 2018 Read Post Telling Your Brand's Sustainability Story to Inspire Your Customers Jan 04, 2018 Read Post What's Next? Branding in Healthcare Dec 05, 2017 Read Post It's Time for Agencies to Consider Pay-By-Results Nov 21, 2017 Read Post How Teamwork Builds the Best Brand Identity Programs Nov 13, 2017 Read Post 3 Rules Of Social Media Marketing Oct 24, 2017 Read Post Coupons Vs. Content Oct 19, 2017 Read Post Facebook the Media Company Oct 17, 2017 Read Post Practical Tips for Implementing the New General Data Protection Regulation Oct 13, 2017 Read Post NOW TRENDING IN DIGITAL Oct 12, 2017 Read Post Consumer Loyalty Can’t Be Bought, It Must Be Earned Oct 02, 2017 Read Post Marketing Makes the Difference Sep 26, 2017 Read Post In disaster relief, peoples' goodwill gains traction Sep 25, 2017 Read Post Keep Your Email Subject Lines Short Sep 14, 2017 Read Post Q&A: What Your Company Needs to Know When Marketing to Hispanic Millennials Aug 01, 2017 Read Post THE BUSINESS WORLD WAS NOT READY FOR SOCIAL MEDIA, BUT IT'S NOT TOO LATE. Jul 31, 2017 Read Post Should Brands on Social Media Get Clever? Survey Says…Probably Not Jul 20, 2017 Read Post Hey Amazon: Compete or Be Conquered Jul 18, 2017 Read Post JOURNEY TO THE CENTER OF ADVERTISING: A SUMMER CHECK-IN FROM THE BACKSTAGE PASS Jul 17, 2017 Read Post Leveraging Customer Journey Maps for Better Content Jul 17, 2017 Read Post 2017 Transparency Study Jul 13, 2017 Read Post How To Influence The Price-Conscious Consumer Jul 13, 2017 Read Post What is Social Engagement? The Key to Social Media Success Jul 12, 2017 Read Post THE MIXTAPE FT. CARTOON NETWORK, APPLE & GOOGLE, & CHANCE THE RAPPER Jul 10, 2017 Read Post Instagram’s Latest Update Targets Influencer-Sponsored Posts Jul 06, 2017 Read Post Can a PIG Foster Diversity, Collaboration and Innovation? Jun 26, 2017 Read Post Finding the courage to dance Jun 22, 2017 Read Post Chernoff Newman Moves Charlotte and Charleston Offices Jun 21, 2017 Read Post There's No Prescription For Great Content. Here's How to Think About It. Jun 09, 2017 Read Post Understanding and Beating the New Instagram Algorithm Jun 08, 2017 Read Post Be a Challenger, Think Distinctively, & Make Something Beautiful Jun 05, 2017 Read Post Are You a Content Creator? Here’s How to Ensure Consistency Jun 01, 2017 Read Post Give Better. May 23, 2017 Read Post 6 Ways a Content Marketing Strategy Can Benefit Your Company’s Bottom Line May 17, 2017 Read Post Using Cinemagraphs For Email May 17, 2017 Read Post BREAKING TRAIL: SONG EXPLODER, THE GIG ECONOMY, AND THE MYTH OF EVERYDAY COOKING May 15, 2017 Read Post Taking the stage at AMA Puget Sound Market Mix May 09, 2017 Read Post Stop Flying Blindly: Why Your Strategy Needs a Content Calendar May 08, 2017 Read Post Social Campaign wins Best of Show May 08, 2017 Read Post Marcus Thomas receives PRSA honors for work for Swisspers, Akron Children's Hospital May 02, 2017 Read Post Jim Copacino Didn’t Tell Me to Write Nice Things About C+F. But I Did Anyway. Apr 18, 2017 Read Post One Shining Moment Mar 23, 2017 Read Post WHY BRANDING CAMPAIGNS FAIL, AND AGENCIES GET FIRED Jan 19, 2017 Read Post

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