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BMW Munich: Great joy about the revenues of 142,000 euros from donations

Recently the BMW branch Munich has continued the tradition of the Christmas charity concert in favor of socially disadvantaged children and young people in the Munich area. 800 guests were impressed by the festive concert in the parish church St. Anna in the quarter of Munich called Lehel. They collected th... Read more


Politics meets Economics: An interview with Federal Minister Ilse Aigner at Sky

The dialogue between economics and politics is an important part of our today's modern society. The constant exchange of information, experiences and evaluations creates trust and enables both sides to set sustainable impulses and take forward-looking decisions. Ilse Aigner, Federal Minister for aliment... Read more


66.342 € for "Wir helfen München" beneficence

At a musical Christmas soiree with the Munich symphony orchestra of the Stadtsparkasse, 66.342 € were collected for the "Wir helfen München" beneficence. Stadtsparkasse has invited to their central office for the charity concert.   Many companies, Business Partners and the founders of the b... Read more


Bavarian State Ministry of the Interior starts campaign for the emergency number 112

The emergency number 112 is widely introduced in Bavaria. The State Government has supported this important project with subsidies amounting to EUR 70 million for the establishment of the integrated command and control centers, which make the uniform emergency number possible.   The Minister of the... Read more


MAGNET Elects Dan Nelson Jr. as Board President

PITTSBURGH – DECEMBER 3, 2012 – Daniel H. Nelson, Jr., president of full-service marketing communications agency Nelson Schmidt Inc., of Milwaukee and Madison, Wis., has been elected president of the board of directors of MAGNET – the Marketing & Advertising Global Network of leading independent advertising agencies. He begins... Read more


Activate interested parties: the secret of success of the "BMW Impulse"

The task sounds simple: How can you turn an interested person into a customer?As one of the first motor vehicle manufacturer, BMW has set up a comprehensive prospective customer care program. A mainstay impulse is the media format ‘BMW Impulse’ in addition to the intensive assistance through the ... Read more


Skillful Construction – the FIXIT group portfolio

The FIXIT group is one of Europe’s largest suppliers of construction materials. The corporate brands FIXIT, HASIT, KREISEL and RÖFIX operate in 17 countries around the globe. Thermal insulation systems guarantee to protect buildings from wind and severe weather conditions. Construction companies apprec... Read more


This year’s finish – with MINI mag 2/2012

Two extraordinary types meet in the current issue of MINI mag. The Munich designer Wali Wasiri takes the new MINI Paceman for a test ride. He scrutinizes the first Sports Activity Coupé of its kind. The passionate MINI driver explains to us in an interview, why the seventh model of the British cult brand does not on... Read more


Trendgespräch with Ulrich Wilhelm: "Bayerischer Rundfunk" will get multimedia

"We must cease to think in rigid media types", says Ulrich Wilhelm. In the future the content alone will decide whether an event in a television report, a radio broadcast or in the context of online features will be reported. The linear television rapidly lost its importance. Today, the "Baye... Read more


Customer tie and pushing sales: the success story of the BMW emotion

There is a big competition for the premium segment in the automotive industry. The magazine ‘BMW emotion’ contributes in a particularly important way to the customer loyalty for the Munich carmaker. Four times a year, the BMW emotion reached about 600,000 readers in Germany. 19 partial edit... Read more

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