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Copacino+Fujikado tackles healthcare reform in new campaign


So, you may have heard a thing or two about the upcoming healthcare reform (actually, it’s officially here despite the government shutdown, as today marks open enrollment for 2014). If you haven’t, we can presume you’ve been living under the proverbial rock as the subject has been the source of headlines across all media for months. Now that the online marketplace is open, we can only imagine that will continue.

On behalf of its client Premera Blue Cross, Seattle ad shop Copacino+Fujikado is launching a fully integrated marketing campaign that features TV, radio, online, print, social and public relations.

In this blog post C+F executive creative director Jim Copacino does a little comparison between some of the ads – highlighting the widely varied approach health plan providers, states and even public interest groups are taking to communicate about this historic new law. For Premera, C+F took a confident and uplifting approach—reassuring a confused public that Premera Blue Cross is a  reliable brand and a trusted source during a time of radical change in the marketplace. When shopping for a health plan, the campaign encourages you to, “Go with the one you know.” We’re proud of the work, the speed with which we got it done – two months start to finish, including a TV shoot – and the way it works across all media channels.

Questions? Give us a shout and we’ll be happy to tell you more.