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MAGNET News

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02/21/2013

Pharmaceutical Leader Boehringer Ingelheim Selects República as Cross-Cultural Marketing Agency

República will partner with BIPI, the nation’s fastest-growing pharmaceutical company, to develop and execute a total market strategy that will tap into multiple divisions of the agency including research, advertising, media, branding, public relations, social media, community relations and promotions. ... Read more

02/15/2013

Quo vadis protest culture? – Study about citizen protests in Germany

They are ubiquitous, and yet, we know little about them: protests. Hardly a newspaper without a report on demonstrations, hardly a news show without pictures of people who go on the warpath. Stuttgart 21, anti-nuclear protests, riots against the planned power grid – protests are commonplace, in the bi... Read more

02/15/2013

Mein München: Established and successful

The Stadtsparkasse München manages a profound and sustainable customer relationship with the cross-media magazine "Mein München". Current reader surveys and market research analysis prove this. Customer loyalty is an important aspect of sales success. The latest edition of "Mein München” expresses... Read more

02/13/2013

International Communication Conference – five key trends worldwide

Our world is growing closer together even in communication. Strategies need to fulfill international standards requirements. New, rapidly growing markets need new solutions. The profile of target groups and their use of media is changing faster and faster. At the MAGNET spring conference in Paris these conce... Read more

01/29/2013

Sky service rated "excellent"

TÜV Saarland rated the Sky on-site service with the best grade "excellent" (1.6). This service supports subscribers with connecting, activating, and configuring the Sky receivers.   After being named "Fairest Premium-TV Provider" by Focus Money, receiving the grade "good" by TÜV Saarland and... Read more

01/28/2013

Simba Dickie Group: Balance Sheet 2012 shows continued growth. New highlights at the Toy Fair.

“In 2013, we won`t let any chance pass away, that the situation in Europe offers" - Michael Sieber, CEO of Simba Dickie Group, said. In the past years, the company from Fürth has evolved among the top five European toy manufacturers.   In 2013 the company intends to invest in the constru... Read more

01/25/2013

Glamorous gala in Berlin – the 4th Mira award

For the fourth time, the television prize for pay TV hosted by sky was awarded during a glamorous gala. Broadcast stations entertainers were awarded with the Mira award for nine categories. Highlights included the laudations of Hollywood star Ralf Moeller, TV legend Frank Elstner and actress Christine Neubauer. ... Read more

01/23/2013

Prospects for 2013 – the view on the year from the 31st floor

How will the economy develop in 2013? What's next with the euro? How can we successfully manage the energy revolution? These topics were discussed at the traditional New Year’s greeting organized by Roland Berger Strategy consultants.   The 150 high-profile guests talked on the 31st floor... Read more

01/23/2013

Innovations at the focal point at BAU 2013

238.000 visitors met 2000 exhibitors: The world’s leading trade fair for architecture, materials and systems- the BAU 2013 also turned out to be a big event this year with international audience at the fair of Munich. HASIT, one of the leading Producers of construction materials for contractors combined produ... Read more

01/22/2013

Record-Review

The BMW Group and the BMW branch Munich enjoy the success in record year 2012.   Michael Rahe is a man of clear words. The press conference for the annual balance was opened, by the head of the BMW branch Munich with an appropriate comparison for the numerous media representatives. "The DTM triumph of BMW last year and the succes... Read more

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