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MAGNET Agency Blogs

Branding in Six Seconds

04/09/2014 16:53

In January 2013, a new app called Vine was released into the “apposphere.” This app allows users to upload six-second videos for public viewing. Vine is currently one of the fastest-growing social networks, gaining an unprecedented 40 million users in just nine months. Even more startling is that many of the top influencers of Vine […]

Professional Services Marketing 2014: Best Content of Q1

04/08/2014 13:44

The “Best Content” series brings you a handful of the most thought-provoking and informative articles, reports and webinars related to professional services branding and marketing published over the last quarter, broken down into bite-size pieces for your convenience.  3 Surprising  More

Changing the World With Social Media

04/08/2014 13:00

Social media keeps us connected, reunites us with old friends, and provides a platform for sharing interesting and entertaining content. In these ways and many others, Social media improves our lives on a personal level. But the potential exists for it to foster positive change on a universal level. The examples below illustrate how people have begun to take advantage ....

The post Changing the World With Social Media appeared first on Princeton Partners Inc..

Most Popular March Madness In 21 Years

04/07/2014 08:15

“This is new territory. It’s been interesting for engagement rates and net followers. We’ve been really pleased.” -Blair Klein, Social & Digital Lead, AT&T   When you fill out your March Madness bracket you’re certain that the winning picks are right there in your hands. All 64 teams, correctly chosen, by you. You’re the only […]

CEOs, CMOs: It’s Good to Be Bad

04/06/2014 20:00

We have a saying at our B2B brand strategy consultancy that has guided us over many years in our work with leading brands: “The narrower the focus, the stronger the brand.”

Why should Chernoff Newman rebrand itself?

04/06/2014 13:00

The same reason why many legacy advertising agencies are considering rebranding efforts.

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