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MAGNET Agency Blogs

Successful brand strategy is built on action

11/18/2016 03:00

Action transforms thinking and ideas into reality, a reality that can be experienced, assessed, measured and improved on.

Strategic Planning Doesn’t Have to Be Painful

11/16/2016 09:04

As a professional who has chosen marketing strategy as a career discipline, I must admit that I still have a tendency to cringe at the word “strategic” as much as anyone. The word “strategy” is so often misused to represent everything from tactics to a dressed up budget to lofty, but impractical corporate vision statements. …

The post Strategic Planning Doesn’t Have to Be Painful appeared first on LaneTerralever.

The blog post that could have been.

11/10/2016 14:35

She did it. And we did it. With Tuesday’s historic vote, America fulfilled one of its original promises. Since the founding of the country, we’ve hoped to hold this truth to be self-evident, that all men are created equal. Now, to paraphrase Lin-Manuel Miranda, we can include women in the sequel. Women fought for 144 [...]

Happy SPOOKY Halloween!

10/31/2016 12:06

We hope you and your family have a wonderful time celebrating - and that your adventures will be freaky clown-free.

2016 Holiday Retail Sales Forecast

10/28/2016 12:24

With the end of each year comes the holiday retail season, a time when some retailers can see over thirty percent of their annual revenue arrive. Holiday sales are a sign of economic direction and consumer sentiment for both the year that was and the year that’s arriving. So what type of retail sales activity […]

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The post 2016 Holiday Retail Sales Forecast appeared first on Drake Cooper.

Creative Neighbor Wanted: Drake Cooper Building

10/25/2016 12:02

We’re looking for a friendly and fun tenant for our building. Please contact Thornton/Oliver/Keller if it’s you! 6,000 Square Feet Recent renovation   Modern open floor plan Entry/reception area Two glass and two traditional offices Two conference rooms Open kitchen Secure IT room Bike-friendly lobby Built in 1919 the Drake Cooper Building at 416 South […]

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The post Creative Neighbor Wanted: Drake Cooper Building appeared first on Drake Cooper.

The Changing World of Global Branding and Marketing

10/25/2016 03:00

As marketing concepts change in the digital, interactive and interconnected world, marketing professionals must change too.

How Well Do You Know This Place?

10/20/2016 14:32

“Where are you from?” That’s a common question I dread being asked as I never know how to answer it. Do I say where I was born, or my two nationalities? Or should I mention all of the places I’ve lived? Due to my dad’s job, my family and I moved approximately every three years [...]

Elections & Economics – A Second Look

10/20/2016 12:23

Earlier this year, we wrote about how presidential elections have little impact on consumer spending. Another question that has been raised is: Will the presidential election affect U.S. financial markets? Our answer in three words: It probably won’t. In the immediate term after a presidential election, there is no evidence that financial markets react drastically across […]

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The post Elections & Economics – A Second Look appeared first on Drake Cooper.

London is Open And The Rise Of The City-State Brand

10/20/2016 03:00

Are we witnessing the beginning of a new era where global city-state brands, not countries, shape the destinies of global business, politics and societies?

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