MAGNET Agency Blogs
Segmentation: If customers aren’t all the same, why should their emails be? In addition to segmenting by consumers’ interests, segmenting subject lines and content by how new or active subscribers are can be a great way to get new subscribers hooked. Exciting older subscribers who may not have opened an email in a long time
Holiday retail sales numbers are in for 2016 and according to the National Retail Federation (NRF) sales increased 4% over last year. Back in October, Drake Cooper looked ahead at the holiday shopping season and offered our outlook. Mintel was predicting +1.3%, the NRF had +3.6%, PwC was higher with around 10%, and Drake Cooper predicted, […]
The post Holiday Retail Sales Were Up Four Percent appeared first on Drake Cooper.
Former 72andSunny employee joins agency as account manager.
Art director joins team to provide creative concepts, communication design and digital content creation.
Our COO, Doug, was published in Total Retail for his article on what all brands want to know: attributing sales to marketing. Check it out.
Implementing any sales attribution system is difficult, to say the least. With digital and mobile
Matt Ricca is known for many things at LaneTerralever, including project management, his positive attitude and his sense of humor that he shares with any room he walks into. After joining the LaneTerralever team over two years ago, Matt has been an integral member of Account Services as the Project Manager for one of our …
The post Employee Spotlight – Matt Ricca appeared first on LaneTerralever.
Reviewing some numbers today and global ad spending rose 5.2% in 2016. Looking ahead, spending is forecast to grow in 2017 but not at the same rate as last year. WARC anticipates a growth rate of 3.6%. (No Olympics or U.S. presidential election.) In the U.S., the ad spending growth rate was 5.8% which was […]
The post 2017 Advertising Spending Forecast appeared first on Drake Cooper.
There were many trends that emerged in 2016, but what will 2017 bring? eMarketer weighs in on what they think will happen in the quickly evolving space in the new year. Facebook and Google will be the Leaders in Online-to-Offline Attribution Both Facebook and Google are developing tools that will look at which offline …
The post Digital Trends for 2017 appeared first on LaneTerralever.
Through our work with PATH, the team here at Drake Cooper has learned a lot about the state of healthcare in our world. Most recently, we learned of the dire need for oxygen therapy in many parts of the world. In the Fall of 2016, we created materials for PATH’s Elevating Oxygen initiative, which focuses […]
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What does it mean to “Live Better?” For some people, it may mean cutting back on calories (goodbye, Christmas cookies!) and getting a little more physical activity. To others it could mean working a little less and spending a little more time with loved ones. Or possibly cutting back on a bad habit that prevents [...]