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MAGNET Agency Blogs

Impact of Technology on Brand Building

04/06/2017 03:00

A conversation on the impact and integration of technology in marketing.

How to Engage Millennials – Yes, it is Possible!!

04/04/2017 09:20

Our CEO, Josh Perlstein, had an article published in Retail Customer Experience on how to engage Millennials. Link to actual article here. Millennial consumers are known for being unresponsive to most forms of traditional advertising. They’ve grown up being hounded by ads targeted at them, making them largely resistant to traditional advertising efforts. In fact, the average

Your Content Is The Hammer With Which To Break Down Internal Barriers

03/29/2017 12:16

Sure, silos have their place in our world, generally. Their structure allows us to describe the unique roles and responsibilities within complex organizations and corporate environments. But, as teams work in increasing isolation from one another, these same silos create unnecessary misperceptions and ultimately thwart our very best efforts—particularly when it comes to content marketing, …

The post Your Content Is The Hammer With Which To Break Down Internal Barriers appeared first on LaneTerralever.

Houston, We Have Feedback

03/27/2017 11:54

Anyone who ideates or makes things wants the end result to be great. Along the way, feedback is often tolerated as an inevitable and necessary part of the process. But, often it’s dreaded, or worse, avoided altogether. What if the secret to really great work is actually in the feedback itself? And not just any […]

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The post Houston, We Have Feedback appeared first on Drake Cooper.

Facebook Reactions Beat Plain Ol’ Likes—Here’s What You Should Do

03/24/2017 16:23

  Facebook has updated its algorithm (again) to reward Reactions on posts more than plain-old Likes. No one Reaction—Love, Laugh, Wow, Sad, or Angry—is weighted heavier in Facebook’s algorithm than another. But they’re all a notch above a Like. In short, the more Reactions on your Facebook posts, the better. Here are three suggestions for... Read more »

One Shining Moment

03/23/2017 16:47

This time of year makes me happy. The days are getting longer, rain and snow will be behind us soon (OK, maybe not rain), and NCAA college basketball playoffs are underway. Coates Kokes is not alone in sponsoring a Bracket Challenge competition: 70 million people filled out March Madness brackets in 2016. USA Today says [...]

Being Wendy’s: the Risk and Reward of Going Rogue on Social Media

03/22/2017 09:00

What’s happening with Wendy’s Twitter? Wendy’s kicked off 2017 with a bold move. After a Twitter user challenged the age-old tagline that Wendy’s beef is fresh and never frozen, the fast food chain shifted the tone of its replies from friendly to sassy with one tweet. Since that fateful day, Wendy’s has gone fully rogue …

The post Being Wendy’s: the Risk and Reward of Going Rogue on Social Media appeared first on LaneTerralever.

Gaining Digital Authority While Shelf Space Shrinks

03/20/2017 09:30

Our CEO, Josh Perlstein, was published in SmartInsights for an article on how to take command of the digital landscape to drive revenue as shelf space shrinks in stores. Link to actual article here. How to Successfully Transition to an E-commerce Revenue Model Reduced shelf space has spared no product category. Giant retailers like Target have been steadily reducing

Be A Social Media Guru in 2017

03/16/2017 13:11

Whether you’re snapping, tweeting, live streaming, or sharing, social media has the power to elevate your brand to new heights. But with an ever-changing social landscape and events that redefine internet culture, how do you stand out among your competitors and become a trending topic?   With 2017 in full swing, it’s important to consider …

The post Be A Social Media Guru in 2017 appeared first on LaneTerralever.

Backstage Pass Is Back. You Should Apply.

03/15/2017 13:57

It’s that time of the year again. Summer is quickly approaching. Between barbecues on the patio, waterfront adventures, and weekend camping trips, there’s something about this season that brings us life. Here at Drake Cooper, summer is more than just baseball games and walks in the park. The office is about to be host to […]

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The post Backstage Pass Is Back. You Should Apply. appeared first on Drake Cooper.

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