MAGNET Agency Blogs
As technology advances rapidly, B2B needs to step up the pace.
Few people have been tasked with writing an ad about their idol. Their childhood hero. The person responsible for many of their fondest memories growing up. I have. This is, in equal parts, the hardest and easiest ad I’ve ever written. Because it didn’t come from research, strategy, or “reasons to believe.” It came, totally... Read more »
As B2B companies continue to expand into global markets, the need for a unified brand and business strategy is increasingly important.
If you ask anyone in the office to describe Jamie Abbruscato, you would hear about his high energy, his vivaciousness, his success as an account manager and so much more! Jamie has worked at advertising agencies since his sophomore year...
The post Employee Spotlight: Jamie Abbruscato appeared first on LaneTerralever.
The creation of BrandingBusiness Global represents a key step in our ability to provide B2B clients worldwide with the evidence-based brand building tools.
If you haven’t heard about Pokémon Go by now, it is about time you do. Pokémon Go is an augmented reality mobile app game made by Nintendo in which users play as Pokémon trainers to capture and evolve Pokémon in the real...
The post Marketing Lessons We Can Learn From Pokémon Go appeared first on LaneTerralever.
Premier B2B brand agency establishes London hub in partnership with Gravity Global.
We have heard a lot about virtual reality (VR) lately, but what does virtual reality mean for advertising? VR has grown by nearly 4 times this year and is expected to be a $120 Billion industry by year 2020. Why...
The post Virtual Reality’s (VR) Influence on Advertising appeared first on LaneTerralever.
What is Snapchat? Snapchat is a mobile app that allows you to send videos and photos to others that disappear after a selected amount of time. This is one of the most popular apps among the millennial audience, with 60%...
The post Using Snapchat for Your Brand appeared first on LaneTerralever.
Jargon is like cholesterol: just as there’s good cholesterol and bad cholesterol, there’s good jargon and there’s bad jargon.