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MAGNET Agency Blogs

Best Practices in Digital Branding from Google

03/07/2017 03:00

With mobile usage continuing to grow, Google talks about "micro moments" and smart ways marketers can take advantage of these opportunities.

More Photos on Instagram: Good or Bad?

03/06/2017 11:55

Instagram announced a new feature earlier last week that’s slowly rolling out to users. Now you can add multiple photos and videos to a single post.   What does this mean? You don’t have to post multiple times in a day. You don’t have to use a collage to show multiple pictures. You will be …

The post More Photos on Instagram: Good or Bad? appeared first on LaneTerralever.

Get Certified in Your Technology Stack

03/01/2017 09:30

In the business world there is a difference between “Yeah, I can do that” and “I’m certified in that process.” Although most people can learn software and systems that help them do their jobs better, going through the process of certification shows employers and customers that you care enough about your job to go the

Employee Spotlight: Melanie Mulvihill

02/28/2017 10:47

Melanie is the Marketing Manager at LaneTerralever. She handles anything that has to do with marketing LT’s brand, which includes award submissions, social media, event planning, speaker submissions, partner relations and much more!   Melanie was born and raised in San Diego, California, and attended the University of Colorado Boulder. She spent a semester of …

The post Employee Spotlight: Melanie Mulvihill appeared first on LaneTerralever.

LaneTerralever Wins Big at the 2017 ADDYs

02/24/2017 14:57

  We love to win for clients and on Thursday, Feb. 23, we did just that. It was a night to remember at the 2017 Phoenix ADDY Awards as LaneTerralever walked away with a total of 10 awards, including Valley Toyota TV Campaign, Advanced Recovery Systems Infographic and Phoenix Ad Club ADDY Entry Campaign.   …

The post LaneTerralever Wins Big at the 2017 ADDYs appeared first on LaneTerralever.

Modern Marketing with The Modern Hotel

02/21/2017 14:20

As a bunch of design nerds, fancy drink aficionados, and travelers, we are no strangers to the Modern Hotel & Bar. As a local hotspot, we often find ourselves enjoying craft cocktails or cozy stay at the hotel. To say the least, we were thrilled to be moving forward with some fresh creative, content, and […]

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The post Modern Marketing with The Modern Hotel appeared first on Drake Cooper.

The Top 5 2017 Super Bowl Commercials That Had Us Talking

02/21/2017 09:20

What’s our favorite part of the Super Bowl? The ads, of course! Super Bowl LI proved to be no exception, so we made a list of the ads that made us laugh, think, and want more. We also give our take on how each brand can extend its campaign beyond the Super Bowl to continue

Amazing American Advertising Awards

02/20/2017 15:14

Chernoff Newman sweeps show, taking Best of Interactive, Best of Broadcast, People's Choice Award and Best of Show.

#LTbelieves: Volunteer Day at Clarendon Elementary School

02/16/2017 12:08

This Valentine’s day LaneTerralever did something different. While we love valentines and eating chocolate, our entire office – designers, account managers, production artists and the like – spent half of the day helping out a local school.   HandsOn Greater Phoenix is an organization that pairs volunteers with local needs. Through them, LaneTerralever spent the afternoon …

The post #LTbelieves: Volunteer Day at Clarendon Elementary School appeared first on LaneTerralever.

Writing to Customers, Not at Them

02/14/2017 09:15

On average, I receive about ten emails from different brands every day. Whether I open them or not depends mostly on the subject line. Is it interesting? Intriguing? A little sassy? A little snarky? When I’m writing subject lines, I think about what makes me open emails and write from that perspective. Depending on the

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