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MAGNET Agency Blogs

Brand Performance Platform Webinar Deck

06/23/2016 03:00

Our scientific, data-driven brand evaluation, monitoring, and decision-support methodology.

What Country Music Has to Do with Advertising?

06/20/2016 18:48

Growing up in North Carolina, I don’t remember listening to much country music. Now that I live on the opposite coast, I can’t get enough of it. That’s partly because, as much as I love Portland and the Northwest, I miss the touchstones of home: Southern accents, properly-fried okra, four distinct seasons (as opposed to [...]

Common Misconceptions about Email Design

06/20/2016 15:11

By now, you’ve probably figured out that the importance of email design isn’t going anywhere. There are a lot of myths that over time have been proven wrong about email marketing. Among the things necessary for a successful email marketing …

Why Empathy Marketing Should Replace Real-Time Marketing

06/17/2016 14:08

“Real-time marketing”: It’s been one of the hot, buzzwordy phrases in the marketing and advertising industry the last few years, ever since Oreo dunked in the dark during the 2013 Super Bowl. The tweet and the overall thinking were great. The power’s out at the Super Bowl. Let’s make something to entertain people in this... Read more »

Employee Spotlight: Deston Hand

06/15/2016 02:00

Everyone in the office knows Deston. She is the first person you see when you walk in LaneTerralever’s doors, she organizes all of the office and volunteer events and best of all – she orders all of the snacks! So in...

The post Employee Spotlight: Deston Hand appeared first on LaneTerralever.

Is That SEO You’re Breathing?

06/08/2016 02:00

Does trying to rank for your top keywords feel like this? If so, you’re probably thinking about hiring someone to do your SEO, and you’ll want to know a little bit about how we (I mean, impersonal “they”) do SEO....

The post Is That SEO You’re Breathing? appeared first on LaneTerralever.

Why We Love Email Marketing (And You Should, Too!)

06/07/2016 11:20

Even while I’m still in a half-conscious state of sleep inertia, my mornings begin by shamelessly grabbing my iPhone and checking any notifications. I have heard the case for not checking your phone first thing in the morning, and I …

BrandingBusiness shares the power of data-based B2B brand building

06/07/2016 03:00

A webinar demonstrating our research methodology designed to benchmark, quantify, position and manage B2B brands.

SoLoMo Series, Part II: Facebook

06/01/2016 02:00

Welcome back to the SoLoMo series, where we’ll be running through the latest in social, local, and mobile search. By taking a deeper look at each of the industry titans, we’ll decipher what 2015 brought, what 2016 may bring, and...

The post SoLoMo Series, Part II: Facebook appeared first on LaneTerralever.

PATH: A Northwest Non Profit Making Global Change

05/28/2016 11:05

Every team member here at Drake Cooper is ambitious. We’re a passionate bunch that works as hard as possible to deliver amazing results for our clients, and there is always one project each year that holds a special place in our hearts, our annual Dream Big Program. Through this program, we work with one ambitious […]

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The post PATH: A Northwest Non Profit Making Global Change appeared first on Drake Cooper.

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