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MAGNET Agency Blogs

Pepsi’s Greatest Show on Earth

04/21/2017 16:54

“I believe hugely in advertising and blowing my own trumpet, beating the gongs, drums, etc., to attract attention to a show; but I never believed that any amount of advertising or energy would make a spurious article permanently successful.” – P.T. Barnum, private letter, 1860   Read any account of P.T. Barnum, the 19th-century founder of “Barnum …

The post Pepsi’s Greatest Show on Earth appeared first on LaneTerralever.

Tapping New Leaders from Within

04/19/2017 23:22

Four team members are promoted to new positions

The Importance of Brand Loyalty

04/19/2017 19:24

Picture yourself at the grocery store. You know you need soda for a barbecue coming up. You always buy Pepsi, so you decide to stick with Pepsi. BUT, there’s a catch – you heard on the news about a Pepsi scandal recently. The CEO of the company supports a cause you don’t agree with, an …

The post The Importance of Brand Loyalty appeared first on LaneTerralever.

Individualized Email Segmentation

04/18/2017 09:30

Given the transient nature of most human interactions, how can we, as marketers, fit into the daily experience of an individual? How can we stand out, be interesting, and become more than just a sidenote in someone’s “Universe of One?” Enter in the concept of individualized segmentation, which is the idea that personalization is much

YouTube’s Ad Backlash & Policy Change

04/17/2017 09:00

Just weeks after Google vowed to take a tougher stance on hateful, offensive and derogatory content, YouTube has announced a new policy change: The social network will not allow ads on channels that have fewer than 10,000 views total, across all their posted videos.   Prior to the change, participating in YouTube’s advertising program was fairly …

The post YouTube’s Ad Backlash & Policy Change appeared first on LaneTerralever.

Insta-Update: Platform Reaches 1 Million Advertisers

04/12/2017 15:55

You may think of Instagram as a photo-sharing tool used by millennials and brands. Since its launch, Instagram has expanded its horizons as far as marketing and advertising goes. According to Forbes, Instagram now has 1 million advertisers. The platform is making big strides on the advertising front, to say the very least.   To …

The post Insta-Update: Platform Reaches 1 Million Advertisers appeared first on LaneTerralever.

Be Successful in the Digital Coupon Era

04/11/2017 09:28

For anyone that has, or is looking to start, their digital coupon program, our CEO, Josh Perlstein, had an article published on Food Processing.com on best practices and steps to starting a digital coupon program that’s worth the read. Link to actual article here. Power Lunch: How to Be Successful in the New Digital Coupon

Clips, Captioning, and the Catastrophic Autoplay: An Update on Social Video

04/10/2017 13:18

What is Apple’s new video editing app all about? You may have heard chatter about Clips, Apple’s new editing app that allows you to create and design video content. It’s easy to make direct comparisons between Clip’s editing capabilities and those of Instagram and Snapchat. Like the two popular platforms, Clips offers an abundance of …

The post Clips, Captioning, and the Catastrophic Autoplay: An Update on Social Video appeared first on LaneTerralever.

Key Take-Aways from Intelligent Content Conference 2017

04/07/2017 09:00

Content marketing is about storytelling. This can make integrating new technologies into your content strategy seem like a daunting task—how can a machine express empathy? Will the automation of my content strategy make my content less human to the user? These were some of the questions explored at the Intelligent Content Conference 2017 in Las …

The post Key Take-Aways from Intelligent Content Conference 2017 appeared first on LaneTerralever.

Millennials Vs. X: The Three Cs Of Generational Marketing

04/06/2017 09:28

To follow up on our previous Millennial blog post, our CEO, Josh Perlstein, had an article published in CMO.com on different generational marketing tactics to utilize for Gen X vs. Millennials. Link to actual article here. Millennials have never known a world without the internet, and most have had a smartphone in hand since they were

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