Our Agency: Princeton Partners

Princeton Partners was started in 1965 by two partners on Nassau Street in Princeton. Its primary work was providing marketing and communication support to the numerous small banks that were in existence then. Over the next two decades the agency grew, adding more clients, primarily retail.

The modern era of Princeton Partners started in 1989, when Tom Sullivan joined the agency as Executive Vice President, with an agreed-to succession plan in place to take over the agency. Since that time, the agency has blossomed from a 10 person retail boutique into a fully integrated, 70+ person agency with local, regional, national and international clients spanning consumer, healthcare and business-to-business categories. Earlier this year, Princeton Partners was selected by BtoB Magazine as one of the Top 75 agencies in the United States.

Services and Capabilities
Princeton Partners is a fully integrated marketing communications agency that can provide the Department of Community Affairs and Division of Community Resources with the breadth and depth of capabilities needed for success. We are organized into three groups – Princeton Partners Health, Gargoyle (consumer) and Princeton Partners Biz – offering full-service marketing services to our clients.

Strategic Planning
Business and communications strategy, marketing plan development

Advertising
Creative strategy, development and execution

Public Relations
Strategic communications planning, message development, spokesperson identification/training, tactical execution

Interactive
E-marketing, SEO (search engine optimization), SEM (search engine marketing), Web site design and development, hosting, CRM and more

Media Planning/Buying
Offline and online media strategy, planning, buying and reconciliation

Experiential
Event, grand opening and brand immersion experiences

Direct
Offline and online direct marketing and direct response

Design
Full design services including brand identity, collateral, signage and more