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How do you transition a marketing culture from offline to online?

Client: Four Seasons Hotels and Resorts
Agency: ISM

Client Background

ISM helped Four Seasons create a new blueprint for regional marketing campaigns that would leverage digital and social media platforms while building upon their reputation for providing highly personalized luxury experiences.

Challenge

Help an established brand better utilize digital and social media to effectively reach travelers.

Solution

Affluent consumers and savvy travelers are among the earliest adopters of new technology and they have shown a willingness to readily share their passions and loyalties. ISM created a series of online promotions that give guests the chance to share their own experiences with the brand.

Result

Average integrated campaign ROI is 20 to 1 in terms of dollars spent. Our efforts have led to an overall 57% viewership increase for the Four Seasons’ YouTube channel. These campaigns generated a minimum of 2 million impressions each.

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