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TCL CLICHÉ CAMPAIGN CASE STUDY

Client: Technical College of the Lowcountry
Agency: Nelson Schmidt

Client Background

To accomplish the tasks, Chernoff Newman created a new site map and coordinated with individual departments within the college to determine what information needed to be included on the site, and the best way to present that information.

Challenge

Chernoff Newman was retained by the Technical College of the Lowcountry in 2006 to re-brand the college as well as develop and implement the annual registration campaign.

Solution

Banner and Facebook ads, print ads, billboards, radio, mail and posters.

Result

From 2006 to 2010, TCL was the fastest growing technical college in South Carolina, growing by more than 50%; during the same time period, state allocations for TCL were cut by more than 50%.

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