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SunChemical: Nelson Schmidt, Inc. and heller & partner

Client: SunChemical
Agency: Nelson Schmidt and heller & partner

Client Background

SunChemical’s awareness was relatively low despite its leading position. Through acquisition, SunChemical assembled more than 50 business units and inconsistent brand communications, as well as operational inefficiencies and redundant expenses.


Position the SunChemical brand as the industry leader with a powerful and sustained communications campaign among key target audiences and stakeholders.


strategic planning, development of creative platform, national/global public relations, lead capture and fulfillment, interactive strategy, budgeting, invoicing, reporting and program management.


Awareness for the Sun Chemical brand has risen significantly with key audiences since the launch

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