SC Department of Agriculture Memories Campaign
|Client: South Carolina Department of Agriculture
||Agency: CHERNOFF NEWMAN
This campaign taps into the memories that you make when you’re with your loved ones – and reminds you that when you get together, the food you serve should be Certified SC Grown.
Create a preference and demand for locally-grown produce and products from South Carolina.
This brand campaign launched utilizing traditional media, including television, magazine ads and outdoor boards. In order to cross-promote our brand, we have gone into select grocery stores to create POP’s to support the campaign efforts.
32% of consumers said this better quality is what motivates them to buy South Carolina products – an increase of 11 percentage points