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SC Department of Agriculture Memories Campaign

Client: South Carolina Department of Agriculture
Agency: CHERNOFF NEWMAN

Client Background

This campaign taps into the memories that you make when you’re with your loved ones – and reminds you that when you get together, the food you serve should be Certified SC Grown.

Challenge

Create a preference and demand for locally-grown produce and products from South Carolina.

Solution

This brand campaign launched utilizing traditional media, including television, magazine ads and outdoor boards. In order to cross-promote our brand, we have gone into select grocery stores to create POP’s to support the campaign efforts.

Result

32% of consumers said this better quality is what motivates them to buy South Carolina products – an increase of 11 percentage points

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