Product Launch Campaign Delivers Record Results
||Agency: Nelson Schmidt
concept drew upon Toyota’s orange brand color and the
recognizable crash-test dummy icon to convey Toyota’s
safety message and position them as the innovation leader.
To successfully launch a new forklift into the U.S. market,
Nelson Schmidt was tasked with determining an available
and profitable market position.
Through research we helped validate the competitive
advantage for Toyota’s new 7-Series forklift.
The 7-Series SAS™ was the most successful product launch in Toyota history.