New Brand Platform Relaunches Speed Queen for a Second Century of Market Leadership
|Client: Speed Queen
||Agency: nelson Schmidt
The June 2011 brand relaunch received overwhelmingly
positive feedback from distributors, field sales, company
executives and board members while customers exceeded
expectations and goals set for lead generation by 25%.
Speed Queen, a 100-year-old brand synonymous with
commercial laundry in America, was faced with increasing
competitive pressure and diminished brand equity due to
lack of investment.
preferred approach formed the basis for all communications,
delivered globally to channel partners and commercial
laundry buyers across several vertical markets including
commercial, government, education and healthcare.
The new Speed Queen brand was relaunched with a highimpact sales and distributor rollout.