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New Brand Platform Relaunches Speed Queen for a Second Century of Market Leadership

Client: Speed Queen
Agency: nelson Schmidt

Client Background

The June 2011 brand relaunch received overwhelmingly positive feedback from distributors, field sales, company executives and board members while customers exceeded expectations and goals set for lead generation by 25%.


Speed Queen, a 100-year-old brand synonymous with commercial laundry in America, was faced with increasing competitive pressure and diminished brand equity due to lack of investment.


The preferred approach formed the basis for all communications, delivered globally to channel partners and commercial laundry buyers across several vertical markets including commercial, government, education and healthcare.


The new Speed Queen brand was relaunched with a highimpact sales and distributor rollout.

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