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MY CAROLINA CASE STUDY

Client: My Carolina Alumni Association
Agency: Chernoff Newman

Client Background

Chernoff Newman crafted messages and created a brand platform that signified a personal experience with our targeted audience.

Challenge

Chernoff Newman was retained by the University of South Carolina Alumni Association to develop a strategic plan and launch a campaign for the Alumni Association.

Solution

The strategy was to provide testimonials from other alumni that provoke former students to remember what the university experience meant to them.

Result

As a result of the campaign, the Alumni Association added 3,000 members, increased their revenue by five percent, hired a senior director of membership and increased their annual membership retention rate from 64 percent to 68 percent.

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