Innovex: Gravity London and Princeton Partners
||Agency: Gravity London and Princeton Partners
Creating and implementing a new communications strategy for the client was the need to create a solid platform for a working relationship between the two agency teams.
To reposition the brand and bring the global perception of the company in line with its current reality as a commercialization partner.
Innovex wanted an agency with connections in other markets. Gravity London, formerly AGA, needed a strong US partner to co-pitch for the North American business, so they invited Princeton Partners to join them in seeking the account.
While it will be some time before Innovex can assess the success of the AGA/PPI pairing on its brand re-positioning, initial feedback for the team and the work are very positive.