Global Agency Collaboration Increases ROI for Brand Launch
||Agency: nelson Schmidt
Working closely with Heller & Partner, our MAGNET
affiliate in Munich, Germany, Nelson Schmidt led the effort
to develop and deliver a brand platform that represented
Sun Chemical’s global marketing operation.
Chemical hired Nelson Schmidt to lead the development
and launch of a new global brand platform at DRUPA, the
largest printing industry tradeshow held every four years in
Nelson Schmidt worked closely with the Sun Chemical
global marketing teams and recruited a European agency
partner to participate in the development of a new global
brand strategy and creative platform.
Over 1,200 qualified leads were captured using our touchscreen kiosks at DRUPA, a record number for Sun Chemical.