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Global Agency Collaboration Increases ROI for Brand Launch

Client: SunChemical
Agency: nelson Schmidt

Client Background

Working closely with Heller & Partner, our MAGNET affiliate in Munich, Germany, Nelson Schmidt led the effort to develop and deliver a brand platform that represented Sun Chemical’s global marketing operation.


Sun Chemical hired Nelson Schmidt to lead the development and launch of a new global brand platform at DRUPA, the largest printing industry tradeshow held every four years in Düsseldorf, Germany.


Nelson Schmidt worked closely with the Sun Chemical global marketing teams and recruited a European agency partner to participate in the development of a new global brand strategy and creative platform.


Over 1,200 qualified leads were captured using our touchscreen kiosks at DRUPA, a record number for Sun Chemical.

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