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GARNET WAY CASE STUDY

Client: The Garnet Way
Agency: Chernoff Newman

Client Background

Chernoff Newman was retained to consult and develop a strategic plan to leverage the brand equity of the Gamecock Club to raise capital for both athletic and educational facilities via an aggressive revenuedevelopment campaign.

Challenge

The new athletic administration inherited a financial deficit and deferred maintenance

Solution

The Gamecock Club increased parking revenue, dues revenue and ticket revenue by a total of $6,000,000 for fiscal year 2008.

Result

The Gamecock Club increased parking revenue, dues revenue and ticket revenue by a total of $6,000,000 for fiscal year 2008.

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