close

Member login

Forgotten password

Creating Long-Term Social Connections for NFIB

Client: NFIB
Agency: CHERNOFF NEWMAN

Client Background

Instigate sustainable growth of NFIB’s social media universe.

Challenge

Instigate sustainable growth of NFIB’s social media universe.

Solution

Facebook Like Campaign targeted both in terms of interests and messaging to the politically conservative small business audience. Paid Twitter ads in the form of promoted tweets and promoting the @NFIB account to likeminded users.

Result

Without the assistance of giveaways that often net short-term connections NFIB went from 3,000 Facebook Likes to over 126,000 and counting

Download Study